Pay Per Click (PPC) Advertising can be a very effective way to get your business found online and discovered by a mass amount of users. We produce a tailored paid advertising strategy, by analyzing and researching your business to find the best way to spend your budget and produce the best ROI for your industry.
PPC can work well in a wide range of situations. These include increasing brand awareness, targeting the right audience in a specific location, increasing sales of a certain product or promoting a time-sensitive sale. If managed well, it can be a highly effective and cost-efficient marketing channel.
Your ad can appear on Google search results and other search sites when people look for the product or service you offer. Search ads help drive relevant traffic back to a business’ website.
Display ads have the ability to appear in front of users while they are shopping, doing research or even watching their favourite videos. The ads appear in front of potential customers where they are actively browsing online and can be very effective in gaining attention and clicks.
Remarketing ad position your ads in front people who previously interacted with your website or mobile app. The ads will be displayed on Google’s ad networks, such as Google.com, YouTube, or other publisher website and apps. It helps you increase your brand awareness or remind those audiences to make a purchase.
Google Shopping ads are a new way to display your ads when someone searches for a product on Google, image ads are displayed right on the SERP. They appear at the top of the search results, or on the top right of the results page.
PPC is a powerfull way to drive traffic(visitors) to your website, primarily using Google Adwords. Being a certified Google Partner Pixar Digital Marketing can work out which platform will give you the best ROI. PPC can be very easily tracked to monitor the return of investment and can complement other marketing activity, seasonal trends and offline efforts almost instantly. With 8 years’ experience working with Google Adwords, Pixar Digital Marketing can provide advice and recommendations to how to maximise your paid advertising spend.