What would be the reason last time you went to purchase something online and exit from the cart page without completing the process?
Was it because you didn’t have a purpose to buy? you considered how expensive shipping costs were? or simply disappointed with the complicated checkout process.
The average cart abandonment rate for online shopping is around 69.12%, meaning a huge volume of people could be moving through your own sales funnel and busting those conversion flows you’ve struggled so hard to promote. There could be a number of reasons why your leads aren’t following through with their purchases.
Entrepreneurs knowing their target market, finding a way to engage and establish a relationship with them is essential to generate sales. Social media does both of these points possible
Does social media really increase sales?
Optimizing the power of social media marketing you can convert these hot leads to buy and streamline the process if need be.
Here are the few awesome ideas you can use to increase online sales with social media content.
Build an influential and powerful presence –
Customers will be ready to do business with you if you come across as a reliable brand. Establish a reliable persona on your chosen social media platforms and engage your audience by connecting to communities. LinkedIn and Facebook will be the best choice. Share appealing, engaging and informative content from credible and relevant sources helps driving sales through social media. Find more about the social media marketing services that will be beneficial for your business.
Keep your page active by regularly posting
People are always looking forward to new information. Keep your page active by daily posting relevant content about industry related trending topics and about your brand to make your target user base feel that they are interacting with you. Make sure your content is engaging, appealing, and accompanied by images and colours. The content should not look overly promotional since people get bored with looking at ads. Facebook recently announced that it will update its algorithm to track how long people spend reading posts. Videos are one of the best types of content to post on Facebook for attracting awareness and driving engagement.
Retain Your Audience Via Remarketing
A powerful way to establish brand recall is to use the remarketing technique. Remarketing is an effective way to continue reminding your visitors about your products and brand.
As visitors browse elsewhere after they leave your website, social media remarketing (retargeting) can reintroduce them to products they’re already interested in and offer them a promotion and discounts that encourage them to revisit your website and purchase.
Connect your business’s social accounts and post the reviews directly to your pages. These reviews provide fresh content and help drive traffic from social channels to your site, which in turn boosts online sales.
What do visitors do when they want to purchase a product that they barely know anything about the brand? They are likely to go online and read product reviews on various websites. They might also visit your Facebook page to read customer reviews or visit Twitter to see what other people are tweeting about the brand. This is the power of user-generated content.
While encouraging customers to leave a review of your products is a great strategy. You can go one step ahead and ask your buyers to post photos or videos on their personal social media profiles, preferably using a hashtag of your brand.
And the most important thing to do is to figure out which platform that works among your target audience and concentrate more on it.
As social media channels get more refined in the future, you should make it a part of your marketing strategy. The key to increasing sales is to reduce any interference that might derail the user from completing the purchase.