Halo Flights, a leading travel agent in the UK, specializes in providing airline tickets from the UK to worldwide destinations. While there was a tough competition in the travel agency field, Halo Flights decided to generate leads through social media channels. So, Halo Flights consulted and decided to outsource their social media marketing to us.
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We systematically took control over Halo Flight’s social media platforms and sketched a complete strategy with relevant content, which we distributed in specific tones of voice and targeted selected audiences on Instagram and Facebook. For each of these, niche related hashtags were included in order to increase impressions and engagement. We revamped the existing visual content on Facebook and added imagery from the agency’s brands for more relevance, while on LinkedIn we used a B2C strategy.
The results were outstanding as we got more than expected leads through Facebook campaigns and additionally, we were able to achieve a good number of messages.